Our Team
Patricia Gigliotti
Patricia Gigliotti is a seasoned marketing and brand leader with over 25 years of experience. Her cross-disciplinary expertise combines the rigour of classical brand management with the agility to lead in a fast-evolving global retail and digital landscape. Her expertise spans the luxury, beauty, and fashion categories.
She began her career at LVMH, and then joined Chanel ANZ, where she worked across Beauty, Fashion and Communications for more than 17 years. As a member of the Executive Team, she served as General Manager, Marketing. Her leadership encompassed end-to-end brand and product strategy, P&L, A&P budget ownership, sales forecasting and all marketing strategy and execution across 15 stand-alone boutiques, department stores, e-retail, e-commerce and travel retail. Chanel attained the No 1 ranking in Australia during this time.
Her experience also includes revered Australian luxury brands such as Paspaley Pearling Group and King Living, bringing her global expertise to elevate local storytelling, heritage positioning, and retail experience to propel these brands into global expansion. Today, she is the founder of Brandcode Collective, a strategic brand and marketing advisory studio partnering with visionary founders and businesses to shape, scale, and sustain long-term brand value.
She holds formal qualifications from the University of Sydney, Master of Commerce (International Business and Marketing) and Bachelor of Arts (Economics and Politics).
Renae Ferraro
Renae Ferraro is a senior brand strategist and marketing Leader, bringing over 15 years of expertise working with some of the world’s most desirable luxury brands like Chanel and Dior.
With an instinct for storytelling and a refined approach to brand positioning, Renae creates more than just narratives — she creates connections that deliver commercial outcomes. She is a strategist who doesn’t just refine brand frameworks but breathes life into them, ensuring every touchpoint from product development to retail, digital marketing, and communications is not just aligned, but resonates with the customer.
As a true evangelist for the consumer, Renae’s work speaks to those who seek not just luxury, but an edit — the why, the why now, and the cultural weight that makes it all feel indispensable. She thrives on crafting integrated campaigns that seamlessly bring a brand’s story to life across every possible touchpoint — guiding the consumer with a sense of clarity and sophistication, elevating the everyday to something extraordinary. Her vision is centered on building brands that transcend products, creating experiences that are as much about culture and conversation as they are about beauty.
Renae Ferraro holds formal qualifications from the University of Wollongong, Bachelor of Commerce (International Business & Marketing) & Bachelor of Communications & Media Studies (Journalism).
She also holds further certifications in Luxury Brand Management & Product Design from the University of Arts London (UAL), a mini MBA led by Mark Ritson in Brand Management, and Digital Marketing certification via General Assembly.
Prudence Burgun
Prudence Burgun is a communications professional with a proven track record across some of the world’s most prestigious luxury brands, including Tiffany & Co., Louis Vuitton, Cartier, and Paspaley. With expertise spanning public relations, partnerships, media management, and brand communications, she has developed and executed strategies that elevate brand positioning and strengthen market presence in highly competitive luxury environments.
Her career has seen her lead integrated campaigns that combine traditional media, digital channels, talent engagement, and high-profile events to deliver measurable impact. Prudence is skilled at cultivating strong relationships with media, influencers, and cultural tastemakers, ensuring that brand narratives are communicated with authenticity and precision. She has also managed large-scale brand experiences, international press trips, and content creation initiatives designed to resonate with discerning audiences.
Prudence is recognised for her ability to align creativity with commercial objectives, crafting communications strategies that not only tell compelling stories but also drive long-term brand equity. With a foundation in marketing, advertising, and public relations, she brings both strategic vision and meticulous execution to her work, consistently delivering results that reinforce the values and positioning of leading luxury brands.
Vanja Stace
With over 15 years leading marketing, e-commerce, and customer experience for some of Australia’s most recognisable retail, fashion, and lifestyle brands, Vanja brings a rare blend of strategic clarity and commercial creativity to every project. She has held senior roles at King Living, Sheike, Marcs, David Lawrence and sass & bide.
Vanja specialises in digital strategy, digital transformation, CX, performance marketing, and omnichannel growth. A sharp operator with strong commercial instincts, she’s known for turning vision into actionable roadmaps that drive measurable results.
Her collaborative style, depth of experience, and clarity of thought make her an invaluable partner to brands looking to scale with purpose and precision.
Whether you're building a brand from the ground up or preparing for your next phase of growth — Brandcode Collective’s advisory studio delivers clarity, confidence, and commercial edge.
To enquire, please contact us directly for a confidential conversation.