Delivering exceptional results that exceed expectations
Brand Strategy & Positioning
Brand architecture and brand code definition
Consumer segmentation and persona development
Global brand strategy including positioning, tone of voice, and values
Founder brand development (personal brand alignment)
Purpose, mission, and equity narrative frameworks
NPD, Product & Portfolio Strategy
Innovation strategy aligned with brand and commercial objectives
Global category & trend analysis (beauty, wellness, lifestyle, luxury)
Ideation workshops & creative concepting
Core, seasonal & promotional product planning
Lifecycle staging: launch, sustain, retire
Channel-tailored assortments (DTC, retail, travel, sampling)
Budget and margin alignment for each stage of product growth
Evaluate current SKUs, innovation pipelines, and category expansion opportunities.
Marketing & Communications Advisory
Annual marketing strategy and multi-channel roadmap
Paid, Owned, and Earned media strategy (POE)
Brand communications and messaging alignment
Social and Content strategy - campaign planning (seasonal and brand-led)
Editorial direction and paid partnerships
Community management
Executive comms and founder visibility
Strategic partner and KOL engagement
Creative Direction & Production Oversight
Brand visual identity, storytelling and art direction
Oversight of campaign and content production
Briefing and managing external creative teams
Asset management and content calendar governance
Digital & E-commerce Growth Strategy
Digital audits and performance channel reviews
Media investment planning (Meta, Google, TikTok, Affiliates)
Funnel optimisation and audience segmentation
E-commerce UX and CRO support
Agency partner management and evaluation
Retail & Trade Marketing Strategy
Development of retail tool kits and campaign assets
Global co-op marketing strategy and execution
In-store training, animations, and VM brief alignment
CRM-aligned sampling and conversion strategy
Retail partner planning and business reviews
Client Advisory & Business Development
Quarterly performance and planning reviews
Channel and market growth plans
NPD commercial alignment and brand readiness
Budget planning and KPI tracking across functions
Business case support for new launches or markets
Product Marketing & Launch Strategy
We bridge brand, consumer insight, and commercial intent to ensure product marketing drives both equity and performance.
Go-to-Market planning
Strategic launch roadmaps by region/channel
Messaging and positioning hierarchy
Cross-functional timelines and GTM toolkits
Product narrative development
Development of RTBs (efficacy, sustainability, innovation)
Consumer-facing messaging across campaign, digital, and retail
Campaign integration
Product inclusion in hero and evergreen brand campaigns
Content briefing and KPI alignment across paid, owned, and earned
Retail partner enablement
Training decks, animation plans, and sampling strategies
Product storytelling for in-store, CRM, and digital conversion
Performance & lifecycle management
Product performance reviews and marketing ROI assessment
Sustain-phase recommendations for core and seasonal SKUs
Contribution tracking to customer lifetime value and brand equity
bring your vision to life
Whether you're building a brand from the ground up or preparing for your next phase of growth — Brandcode Collective’s advisory studio delivers clarity, confidence, and commercial edge.
To enquire, please contact us directly for a confidential conversation.
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